Page 1 is where the money is made.
SEO for tradies across Australia
Our SEO services get trade businesses ranking on Google in the areas they work, so new clients find you first and the enquiries keep coming without paying for every click.
How long does SEO take for a trade business?
SEO usually takes about 90 days to show real movement, and it builds from there. It's slower than ads, but the enquiries don't cost a cent per click. Once you're ranking in the areas you work, new clients keep finding you month after month without you paying for ads.
Why it takes so long: Every time we add a new page, blog or link from another website, Google has to find it, crawl it and recognise it before it counts toward your rankings. Google crawls millions of websites a day, so that recognition doesn't happen instantly. Over time it adds up, and Google starts treating your website as a trusted source for what people in your area are searching for.
SEO is useless without knowing the numbers
Before we begin, we pull the real search numbers for your trade and your area, so the plan targets terms people actually search for instead of guesses. We find the searches worth ranking for across your services, then build everything around them. CPC is what you would pay Google for a single ad click on that search, money you skip once you are ranking. KD is the Semrush difficulty score out of 100 for how hard a term is to rank for, and lower is easier.
Google searches for: trade jobs
Australian search data · costs in AUD
Different searches: 6 Monthly searches combined: 35,800 Average difficulty: 37/100
| Keyword | Searches /mo | CPC (AUD) |
|---|---|---|
| hot water system | 14,800 | $3.72 |
| emergency plumber | 8,100 | $16.98 |
| air conditioning installation | 4,400 | $7.88 |
| roof repairs | 3,600 | $8.90 |
| blocked drain | 3,600 | $12.49 |
| fencing contractors | 1,300 | $2.34 |
Real reviews
Hear from trade businesses we've worked with
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Michael
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
View case study -
Ludo
I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.
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Shaun
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
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Nic
I contacted Kingtradie to review my website and online presence. They built a fantastic new website and improved my Google SEO. Since engaging Kingtradie two months ago my website traffic has doubled and most importantly my phone enquiries have doubled. Lachy was easy going and great to deal with. Highly recommend Kingtradie for SEO and website!
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Ben
Lachy from King Tradie has been absolutely great to work with from the very beginning. He built my website and I couldn't be more happier. He's always checking in with me and has bright ideas for the future. He actually cares for my business and wants the best outcome for me. If you are looking for someone to design a website. Definitely reach out to Lachy.
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Ryan
Highly recommend Lachie from King Tradie! He built a new website for my construction business and made the entire process simple and stress-free. I was able to hand over the reins and trust him to take control of the design and development, while still keeping everything clearly explained throughout the process. The finished website looks professional, the quality is excellent, and I'm extremely happy with the outcome. Most importantly, Lachie allowed me to stay focused on running my business instead of spending valuable time trying to build a website myself. Great service from start to finish!
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Jake
Lachlan from kingtradie is the man! Easy to deal with, great work and super friendly bloke! Couldn't recommend him enough and will be pushing everyone to him!
Why KINGTRADIE for your SEO?
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We know how to get you results
We've got the right data, tools and experience to get trade businesses ranking on Google, with the track record to back it up.
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We keep it real
You'll always know what you're paying for and what's been done. We keep you in the loop when we hit a goal or spot an opportunity worth jumping on.
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Your success is our success
Your results are our best advertising. Every trade business we get ranking shows the next one we know our stuff, so we are genuinely invested in getting you there.
For every size of trade business
Ranking on Google solves a different problem at each stage. Find the crew that sounds like yours.
- 1-3 on the crew
Starter
Word of mouth fills most weeks, then one falls over without warning. Ranking in search flips it: work starts finding you.
- 4-9 on the crew
Growing
A quiet week now costs wages, not just your time. Steady search enquiries let you plan the roster instead of patching it.
- 10+ on the crew
Established
The name's already known. Now every search in your patch should end at you, with daylight back to second.
Real SEO vs the cheap shortcut
Plenty of outfits sell cheap SEO. Here's the difference between that and work that actually ranks you.
- Real search data, so we target the terms your clients actually type
- Pages built for your services and the suburbs you work
- Your Google Business Profile set up and kept active
- A plain-English report every month, so you see what's moving
- Rankings that compound, bringing enquiries without paying per click
- No lock-in, and we never rank your competitor against you
- A price so low there aren't the hours to do the real work
- Automated reports and bulk junk links instead of actual pages
- Generic content that ranks for nothing anyone searches
- No clue which searches actually turn into paying jobs
- Often a 12-month lock-in before you'd ever see a result
- At best you get nothing; at worst your website ends up worse off
The cheapest SEO is often the dearest. The shortcuts that make it cheap are the ones Google ends up penalising.
Want your business on page one?
Book a callWant a result like this?
Book a callSEO pairs well with
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Can't wait 90 days? Ads bring enquiries this month while SEO builds. Best run alongside SEO, not instead of it.
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SEO works best on a website built to be found and to convert. If your current website is slow or template-built, we fix that first.
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The plumbing version of this page, written around the emergency searches that actually convert and how people choose in a hurry.
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Broad SEO wins the research searches. Local SEO wins the map pack for the suburbs you drive to. Most trades want both running.
No fine print. No lock-in. No surprises.
You're trusting us to grow how people find you. Here's what that comes with.
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No lock-in contracts
Month to month. You stay because the rankings are bringing work, not because you signed a 12-month deal.
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We won't do your competitor's SEO
One trade, one area, one business. If we're ranking you, we won't turn around and rank the business down the road against you.
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You own the work
The pages, the content and the rankings are built on your website, in your name. It stays an asset you keep.
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One point of contact
You deal with one person who knows your account. Ask a question, get a straight answer.
- $750k+ of work booked through our clients' websites
- 7+ yrs getting Australian trade businesses ranking
- 100% satisfaction guarantee, every engagement
Getting started is easy
Getting started takes one call and zero paperwork from you.
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Reach out
Tell us your trade and the areas you want more work from.
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We audit where you stand
We check where you rank now and where the easy wins are.
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We build the plan
A clear plan of what we'll do and what to expect.
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We get to work and report
We do the work each month and show you exactly what's moving.
See what's possible
Book a call directly in our calendar or leave your details for a call back.
Not sure yet? Leave your details
Book a call directly
Pick a time that suits you
The live calendar opens right here. Choose a day and time and the call is locked in.
SEO questions?
See if we answered it below.
How long until I see results?
About 60 to 90 days for real movement, then it keeps building from there. It takes time because every new page or blog we build has to be submitted to Google and crawled before it can rank, and Google crawls millions of websites a day, so new pages don't get recognised overnight. The upside is that once it builds, the results compound and stick around, unlike ads that stop the moment you stop paying.
What's the difference between SEO and local SEO?
They overlap, but they go after different searches. Local SEO gets you into the map at the top of Google when someone nearby searches your trade, like "electrician near me". It runs on your Google Business Profile, your reviews and the suburbs you cover, and it's the quickest way to win local call-out work. Regular SEO is broader: it gets your website ranking in Google's normal blue-link results for the wider range of things people type about your trade, not just "near me", and it reaches past your immediate area. Most trade businesses want both. If your work is mostly local call-outs, start with local SEO for tradies.
Is SEO better than Google Ads?
Neither is better, they just do different jobs. SEO suits a trade business with a steady pipeline that wants to grow consistently over time without paying for every lead. Google Ads is the opposite: it puts you at the top of Google straight away, so it's the move when you need enquiries coming in fast. A lot of our clients run both: ads for enquiries now, SEO for growth that compounds.
What areas can you rank me in?
It depends on your business and how competitive your area is, so the first thing we do is research it properly. Once we understand your business and your goals, we use paid data tools to find the suburbs and search terms you can realistically win. Here's the honest version: if you're a brand new plumber in the middle of Sydney, you're up against big companies with years of SEO and hundreds of pages already ranking. We're not going to promise you the top spot for those overnight. What we will do is target the areas and searches where you can actually compete and win, then grow from there as you build authority.
Do I need SEO, Google Ads and a website, or just one?
Most trade businesses end up wanting all three, because they do different jobs. Your website is the base every enquiry lands on. SEO builds free rankings that compound over months. Google Ads brings enquiries that land this week while SEO catches up. You don't have to start with all three at once. The right mix comes down to your budget, how fast you need the work and how competitive your area is. Our full guide to digital marketing for tradies walks through which channel to back first.
Am I locked into a contract?
No lock-in, ever. We work month to month because we back the work to bring results. You stay because the rankings are winning you work, not because a contract says you have to.
How much does SEO cost?
It depends on your trade, your area and how competitive it is, so we scope it properly and give you a clear, fixed price on a call. No hidden fees, no lock-in, and you'll know exactly what you're paying for and what it's meant to do before you commit a cent.
What if it doesn't work?
SEO takes a few months, so we set clear checkpoints and report in plain English every month. If nothing's moving when it should be, we tell you straight and fix the plan. You're month to month, so you're never trapped in a campaign that isn't landing, and every engagement carries our satisfaction guarantee.
Question not answered? Give us a call on 0468 053 028