Where your next job comes from

Marketing for plumbers

We run the marketing that gets you found when someone needs a plumber, day or night.

Rated 5.0 on Google
Australian owned and operated
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How does marketing grow a plumbing business?

Four things bring in plumbing work online: your Google profile, rankings, your website, and ads. Here's how they fit together.

Marketing One system, four parts

  • Local SEO for plumbers

    The map results people tap first when a pipe bursts. Your Google profile, your reviews, the suburbs you cover.

  • Google Ads for plumbers

    Puts you at the top of Google today. Emergency clicks are the dearest in the trade, so we check the prices first.

  • SEO for plumbers

    Gets your website ranking for blocked drains, hot water and gas work, so those jobs come in without paying per click.

  • Websites for plumbers

    Loads fast on a phone and makes calling you the easy option. The other three all send people here.

The map and the ads get you seen, the website gets you called, and every job you finish adds the reviews that lift the map again.

People need a plumber every day

Real Google searches, counted every month. Emergency callouts on one side, planned work like hot water and gas on the other.

Google searches for: plumber

Australian search data  ·  costs in AUD

Different searches: 8  Monthly searches combined: 71,200  Average difficulty: 28/100

Keyword Intent Searches /mo KD % CPC (AUD)
plumber near me T 22,200 17 $19.82
plumber C 14,800 44 $17.66
plumbers near me T 12,100 22 $20.20
emergency plumber C 8,100 42 $24.21
blocked drain plumber C 4,400 33 $19.15
emergency plumber near me T 3,600 33 $26.01
gas plumber C 3,600 16 $18.85
roof plumber C 2,400 17 $10.94
Keyword Searches /mo CPC (AUD)
plumber near me 22,200 $19.82
plumber 14,800 $17.66
plumbers near me 12,100 $20.20
emergency plumber 8,100 $24.21
blocked drain plumber 4,400 $19.15
emergency plumber near me 3,600 $26.01
gas plumber 3,600 $18.85
roof plumber 2,400 $10.94
These eight add up to 71,200 a month. The city terms ("plumber sydney", "plumber brisbane" and four more) add another 25,000. Source: Semrush AU broad match, pulled 2 Aug 2026.

Why a plumber's marketing needs a plan

The way people find a plumber keeps moving. These four findings shape what we do first.

  • Work comes in at all hours

    About 96,000 searches a month in Australia are for an emergency, 24-hour or after-hours plumber.

    Semrush AU broad match, pulled 2 Aug 2026. 495 keywords.

  • Emergency clicks cost the most

    Google's top-of-page bid range for 'emergency plumber' runs to $68.92 a click. A ranking never bills you per click.

    Google Keyword Planner top-of-page bid range, AU, July 2026. The table above is Semrush’s modelled average.

  • They still check you, even in a hurry

    Even with water on the floor, people glance at the reviews first. They pick the plumber who looks safe to let in the door.

  • Most of them want someone close

    More than half of those searches say 'near me': 37,900 of the 71,200 above. That is a map result, not a website visit.

    Semrush AU broad match, pulled 2 Aug 2026. Recomputed from the eight rows above.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to trade businesses. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We know how people pick a plumber

    We build websites for plumbers that put a real business behind your phone number and win you the job.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Wherever you're at, marketing does something different for you. Here's each stage.

  • 1-3 on the crew

    Starter

    Owner's still on the tools, and the work comes from word of mouth. The first win: be easy to find and easy to check out.

  • 4-9 on the crew

    Growing

    You've got a crew to keep busy now. This is where a marketing system earns its keep: enquiries steady enough to plan around.

  • 10+ on the crew

    Established

    You're a known name; now it's about owning your market. Wherever people look for your trade, you're the first name they see.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing business like yours, running the plan we'd run for you.

Getting started is easy.

It starts with a quick chat and no obligation. Here are the four steps.

  1. Reach out

    Tell us your services, your service area, and the jobs you want more of.

  2. We check where you stand

    Website, rankings, profile and ads, sized up against the plumbers you compete with.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    A plain report each month, so you see exactly what is bringing work in.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

Not sure yet? Leave your details

We typically reply within 1 business day.

Prefer to call now? 0468 053 028

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Pick a time that suits you

The live calendar opens right here. Choose a day and time and the call is locked in.

Marketing questions?

See if we answered it below.

Should a plumber start with SEO or Google Ads?

They do different jobs. Ads reach people this week but stop the day you stop paying, and for plumbing they are dear: Google's top-of-page bid range for 'plumber near me' runs $11.30 to $53.95 (Keyword Planner, AU, July 2026), and what you pay lands inside it. Rankings take months, then keep bringing calls with no bill per click.

What should a plumber spend money on first?

Whichever part is costing you work right now. Ads bill you per click whether the phone rings or not, so at the prices above that adds up fast. If people searching nearby cannot find you in the map, that usually goes first. If the website never gets the call made, we fix that first instead.

Can it bring in the bigger jobs, not just callouts?

Yes, and it comes down to which searches you show up for. Blocked drains and emergency callouts are one set of searches. Hot water replacements, gas fitting and bathroom work are another. We aim your pages and your ads at the jobs you actually want more of, then report on which ones came in.

How long before I see results?

Ads can have the phone going within days of switching on. Your Google profile usually starts moving in weeks. Rankings take months, but they last: the searches you win this year keep sending calls next year, and you are not paying for each one. Each monthly report shows you which part is moving.

How much does plumber marketing cost?

There is no set price. It depends on your suburbs, how many plumbers you are up against, and how much ground you have to make up. We give you the number on a call, no lock-in contract. For market ranges, see our SEO cost guide and Google Ads CPC benchmarks.

Question not answered? Give us a call on 0468 053 028

Let's get your name in front of them.

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