One trade, four different searches

SEO for painters

The job gets googled before it gets quoted. We build and rank a page for each kind of painting.

Rated 5.0 on Google
Australian owned and operated
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What should a painter rank for on Google?

The jobs themselves. Interior, exterior, commercial and roof painting each get typed into Google as their own search.

Google ranks pages, not businesses. Give each job its own page and the same website can come up four different ways.

What the numbers say:

  • 224,210 painter searches a month across Australia, and 32,640 of them name the exact job they want done

  • whoever types exterior painters can see the paint flaking; whoever types roof painters can see the tiles fading

  • ads on commercial painters average $16.17 a click. A ranking sits just under the ads with no bill per click

That total spans 1,428 different ways of searching, all typed by people hiring. Semrush AU, pulled 2 Aug 2026.

Month 1 Month 6 Month 12 Months of steady work Where you rank
A quiet start, then a climb that holds. The curve is a sketch of how it usually goes, not a chart of real data.

The order we'd build them in.

Each count adds up every way people type that job. A few phrasings name two jobs and sit in both. Semrush AU, 2 Aug 2026.

  • Commercial painting

    13,910 searches a month, typed 77 different ways. One click on "commercial building painters" costs an advertiser $23.90.

  • Roof painting

    Fewer painters bother chasing roof work, so its 4,520 searches a month are the easiest win. Odds are you rank here first.

  • Exterior painting

    Exterior quoting waits for warm weather. The page gets built through winter and ranked before spring. 7,290 searches a month.

  • Interior painting

    Searched 7,360 times a month, and inside work never waits on the weather. This page carries your winter quoting.

  • Dulux accredited painters

    The small one: 210 searches a month. If you hold the accreditation, it's an easy page to rank while the big ones build.

Get your job photos working on Google.

Painting gets chosen off photos, and Google mostly goes off the words attached to them. Three fixes put those words on.

  • Every photo named

    A photo called IMG_4032 tells Google nothing. We rename every shot to say the job, the surface and the suburb.

  • Spelled out in the code

    In the page's code, each photo gets a written description of what it shows. That's the part Google actually reads.

  • Same job, same angle

    We put the before next to the after, both labelled. That's the comparison that sells a repaint.

The photo work hangs off the four job pages, and your jobs start showing up in image searches too.

Eight searches, four jobs.

One house, two searches: "interior painters" and "exterior painters", 1,000 a month each.

Google searches for: painter (hiring searches only)

Australian search data  ·  costs in AUD

Different searches: 8  Monthly searches combined: 6,630  Average difficulty: 27/100

Keyword Intent Searches /mo KD % CPC (AUD)
interior painters C 1,000 41 $8.64
interior house painters C 1,000 35 $7.26
exterior painters C 1,000 42 $0.80
exterior house painters C 590 12 $2.95
commercial painters C 1,300 38 $16.17
commercial building painters C 720 17 $23.90
roof painters C 880 22 $4.58
roof tile painters C 140 7 $4.49
Keyword Searches /mo CPC (AUD)
interior painters 1,000 $8.64
interior house painters 1,000 $7.26
exterior painters 1,000 $0.80
exterior house painters 590 $2.95
commercial painters 1,300 $16.17
commercial building painters 720 $23.90
roof painters 880 $4.58
roof tile painters 140 $4.49
Each row is one exact search; the counts above add up every way each job gets typed. KD is difficulty out of 100, lower is easier. CPC is what an advertiser pays for one click. The bare word "painter" is not counted: its results are artists, not painting jobs. Source: Semrush AU, pulled 2 Aug 2026.

Not sure SEO comes first? Marketing for painters shows every way to get painting work, side by side.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • You pick the jobs, we rank them

    The plan follows the work you're after, repaints or commercial contracts. Five searches you want beat fifty you don't.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Ranking on Google solves a different problem at each stage. Find the crew that sounds like yours.

  • 1-3 on the crew

    Starter

    Word of mouth fills most weeks, then one falls over without warning. Ranking in search flips it: work starts finding you.

  • 4-9 on the crew

    Growing

    A quiet week now costs wages, not just your time. Steady search enquiries let you plan the roster instead of patching it.

  • 10+ on the crew

    Established

    The name's already known. Now every search in your patch should end at you, with daylight back to second.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Getting ranked starts with a chat.

One phone call starts it, and you see the full plan before you commit to anything. Four steps.

  1. Reach out

    Tell us the services you want more of and the areas you cover.

  2. We check where you stand

    Which of the four job pages you already have, whether your photos are named, and where you rank today.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    Pages go live, rankings get tracked, and each month you see what moved in a report you can actually read.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

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Painter SEO questions?

See if we answered it below.

What does SEO involve for a painting business?

Mostly building pages. Each kind of painting you sell gets its own page, written the way people actually search for it, with photos of your finished jobs on it. Underneath that we sort the technical side so Google trusts the website, then keep it maintained month to month.

Which painting jobs should a website rank for?

The ones you want the calendar full of. Painting searches split four ways: interior, exterior, commercial and roof, and each gets its own page. From there we weigh three things: how often your area searches it, how many painters compete for it, and what the job pays you.

How long until a painting website ranks?

A page takes about a season to climb, so we work backwards: exterior built in autumn, ranked by August, ready for spring quoting. Interior the same, ready by April for winter inside work. Up north the wet season sets the calendar and the order flips.

What does SEO cost for a painting business?

Ranking one suburb for interior work is a smaller job than chasing four services across a city, so the price moves with what you're after. We give you a number once we've seen your area and your competition, and there's no lock-in. Full detail in our guide to SEO costs.

Is this the same as local SEO for painters?

No. Local SEO is the map with three businesses that Google shows on "near me" searches, and you win that through your Google profile and reviews. That side is covered in local SEO for painters. This page ranks your website for searches that name the job instead.

Does SEO actually work?

Our results are named on this website. Quick Mick's Plumbing in the Blue Mountains sits on page one of Google for around 40 searches, bringing about 10 new clients a month with no ad spend. The plan on this page is the one that did it, aimed at painting.

Question not answered? Give us a call on 0468 053 028

Get ranked for the painting jobs you actually want.

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