Beyond the summer rush

Marketing for aircon businesses

Website, Google rankings, your Google profile and ads, working as one system so the quiet months still bring work.

Rated 5.0 on Google
Australian owned and operated
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How does marketing grow an aircon business?

Four things decide whether an aircon search finds you: your website, your Google rankings, your Google profile, and ads.

Marketing One system, four parts

  • Local SEO for air conditioning companies

    Gets you in the map when someone nearby searches for aircon repair. Your Google profile and your reviews decide whether you show up.

  • Websites for air conditioning companies

    Shows the brands you fit and the jobs you've done, and makes it easy to ask for a quote. Every other channel points here.

  • SEO for air conditioning companies

    Ranks your website for the searches people make weeks before they book an install, with no cost for each click.

  • Google Ads for air conditioning companies

    Buys the top spot on Google for the days when everyone is searching at once. You pay for each click.

Search and ads decide who finds you. Your website decides who calls. The reviews from each job decide who they trust next summer.

Australians are searching for aircon help.

These are real Google searches, counted every month. Most are someone with a system to fix, service or replace.

Google searches for: air conditioning

Australian search data  ·  costs in AUD

Different searches: 8  Monthly searches combined: 28,100  Average difficulty: 24/100

Keyword Intent Searches /mo KD % CPC (AUD)
air conditioning C 9,900 28 $5.97
air conditioning installation C 4,400 34 $11.23
air conditioning repair close to me C 2,900 26 $12.53
air conditioning service C 2,900 24 $11.95
air conditioning repair C 2,400 18 $12.53
split system air conditioning installation C 2,400 16 $6.86
air conditioning maintenance C 1,900 22 $11.16
ducted air conditioning installation C 1,300 21 $8.91
Keyword Searches /mo CPC (AUD)
air conditioning 9,900 $5.97
air conditioning installation 4,400 $11.23
air conditioning repair close to me 2,900 $12.53
air conditioning service 2,900 $11.95
air conditioning repair 2,400 $12.53
split system air conditioning installation 2,400 $6.86
air conditioning maintenance 1,900 $11.16
ducted air conditioning installation 1,300 $8.91
These eight searches alone add up to 28,100 a month. The capital city terms add another 10,200. Source: Semrush AU, pulled 2 Aug 2026.

Why air conditioning marketing needs a plan

How people find and pick an aircon or HVAC business keeps shifting. These are the four things we build the plan around.

  • A few hot weeks carry the year

    Victoria's power use hit an all time high on 27 January, in a heat event that pushed some places to 50 degrees.

    AEMO Quarterly Energy Dynamics, Q1 2026.

  • They research brands before they pick you

    Australians run over 35,000 searches a month on aircon brand names. Your website has to show the brands you fit.

    Semrush AU, 126 brand terms, pulled 2 Aug 2026.

  • Fixing beats buying, by a fair margin

    Across the full pull, repair and servicing searches outnumber new install searches by about three to two.

    Semrush AU, full keyword pull, not the eight terms shown. 2 Aug 2026.

  • Not everyone starts on Google now

    77% of Australians now use AI, and 12% say it's their main way to find information, up from 5% a year ago.

    Telsyte Australian AI Study, 2026.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We know how aircon clients think

    We build websites for aircon companies that look the part, earn trust and get you asked to quote more installs.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Wherever you're at, marketing does something different for you. Here's each stage.

  • 1-3 on the crew

    Starter

    Owner's still on the tools, and the work comes from word of mouth. The first win: be easy to find and easy to check out.

  • 4-9 on the crew

    Growing

    You've got a crew to keep busy now. This is where a marketing system earns its keep: enquiries steady enough to plan around.

  • 10+ on the crew

    Established

    You're a known name; now it's about owning your market. Wherever people look for your trade, you're the first name they see.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Getting started is easy.

It starts with a quick chat and no obligation. Here are the four steps.

  1. Reach out

    Tell us your services, your service area, and the work you want more of.

  2. We check where you stand

    Website, rankings, profile and ads, sized up against the aircon businesses you compete with.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    A plain report each month, so you see exactly what is bringing work in.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

Not sure yet? Leave your details

We typically reply within 1 business day.

Prefer to call now? 0468 053 028

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Pick a time that suits you

The live calendar opens right here. Choose a day and time and the call is locked in.

Marketing questions?

See if we answered it below.

Should an aircon business start with SEO or Google Ads?

They do different jobs. Ads can have the phone going this week and stop the day you stop paying. SEO takes months, then keeps working. Google's own data puts an "air conditioning near me" click between $5.25 and $22.28 (Keyword Planner, AU, July 2026), so plenty of aircon businesses run ads through summer while the rankings build.

The work is seasonal. When should I be marketing?

Before the heat, not during it. Rankings and your Google profile take months to move, so June through September is when that work gets done, ready for the January rush. Ads are the part you scale the week a forecast turns. Down south the same reverse cycle systems carry the winter heating load, so there are two peaks, not one.

What if most of my work is repairs, not installs?

That suits search well. Across the full Semrush pull, repair and servicing searches outnumber new install searches by about three to two, and a local map pack shows on close to nine in ten of them (Semrush AU SERP features, 2 Aug 2026). Your Google profile and your reviews end up doing a lot of that work.

How much does air conditioning marketing cost?

That depends on your area and what you already have. We work it out on a call, once we know your patch, whether you run domestic aircon or commercial HVAC, and where you're starting from. No lock-in contracts, and the monthly report shows where the money went.

Question not answered? Give us a call on 0468 053 028

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