How the work finds you

Marketing for electricians

We run the marketing that keeps jobs coming in, from the after-hours callout to the switchboard upgrade booked next month.

Rated 5.0 on Google
Australian owned and operated
Book a call See our work

How does marketing grow an electrical business?

Four things bring in electrical work online: your website, Google rankings, your Google profile, and ads. Different jobs lean on different ones.

Marketing One system, four parts

  • Local SEO for electricians

    Gets you in the map when someone nearby searches for an electrician. Your Google profile and reviews do that work.

  • Google Ads for electricians

    Puts you at the top of Google straight away, which counts most when someone has no power. You pay per click.

  • Websites for electricians

    Shows the work you do and makes it easy to ask for a quote. The other three all send people here.

  • SEO for electricians

    Gets your website ranking on Google, so people pricing a switchboard or an EV charger find you without a click fee.

Ads and the map catch the urgent jobs, rankings and the website catch the planned ones, and every job you finish adds the reviews that win the next.

People are looking for an electrician.

Real Google searches, counted every month. Each one is someone who needs an electrician.

Google searches for: electrician

Australian search data  ·  costs in AUD

Different searches: 8  Monthly searches combined: 60,400  Average difficulty: 19/100

Keyword Intent Searches /mo KD % CPC (AUD)
electrician near me T 22,200 13 $15.45
electrician C 18,100 19 $15.01
emergency electrician C 5,400 11 $13.57
electricians near me T 4,400 24 $15.45
electricians C 3,600 44 $15.01
commercial electrician C 2,900 17 $12.83
emergency electrician near me T 1,900 8 $18.89
residential electrician C 1,900 17 $12.30
Keyword Searches /mo CPC (AUD)
electrician near me 22,200 $15.45
electrician 18,100 $15.01
emergency electrician 5,400 $13.57
electricians near me 4,400 $15.45
electricians 3,600 $15.01
commercial electrician 2,900 $12.83
emergency electrician near me 1,900 $18.89
residential electrician 1,900 $12.30
These add up to 60,400 a month, and the city terms add 14,400 more. CPC is Semrush's modelled estimate; Google's range is wider. Semrush AU, pulled 2 Aug 2026.

Nearly all of those searches show a map before anything else. Winning that map is local SEO for electricians.

Why marketing needs thought behind it

How people find an electrician keeps changing, and the urgent jobs behave nothing like the planned ones. Here is what we build around.

  • Your licence gets checked

    Victoria, NSW and Queensland each publish a register anyone can search, and tell people to check. What they find online has to line up.

    Energy Safe Victoria, Service NSW, QLD Electrical Safety Office, 2026.

  • They search when the power goes out

    Across the whole keyword set, 40,740 searches a month carry emergency or after-hours wording. Nobody waits until Monday.

    261 emergency, 24-hour, after-hours and urgent keywords. Semrush AU, pulled 2 Aug 2026.

  • Two jobs, two different searches

    Planned work is its own pool of 50,650 a month. No power and a new switchboard are not the same search.

    302 planned-work keywords (commercial, level 2, solar), none in the emergency total. Semrush AU, pulled 2 Aug 2026.

  • People now ask Google and AI

    77% of Australians now use AI, and 12% say it is their main way to find information, up from 5% a year ago.

    Telsyte Australian AI Study, 2026.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We know how your clients decide

    We build websites for electricians that read like a proper company and bring you the work that goes with it.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Wherever you're at, marketing does something different for you. Here's each stage.

  • 1-3 on the crew

    Starter

    Owner's still on the tools, and the work comes from word of mouth. The first win: be easy to find and easy to check out.

  • 4-9 on the crew

    Growing

    You've got a crew to keep busy now. This is where a marketing system earns its keep: enquiries steady enough to plan around.

  • 10+ on the crew

    Established

    You're a known name; now it's about owning your market. Wherever people look for your trade, you're the first name they see.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Getting started is easy.

It starts with a quick chat and no obligation. Here are the four steps.

  1. Reach out

    Tell us your services, your service area, and the work you want more of.

  2. We check where you stand

    Website, rankings, profile and ads, sized up against the electricians you compete with.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    A plain report each month, so you see exactly what is bringing work in.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

Not sure yet? Leave your details

We typically reply within 1 business day.

Prefer to call now? 0468 053 028

Book a call directly

Pick a time that suits you

The live calendar opens right here. Choose a day and time and the call is locked in.

Marketing questions?

See if we answered it below.

Should an electrician start with SEO or Google Ads?

For most electricians it is ads first, on the emergency work. Someone with no power picks whoever is at the top, and Google's top-of-page range for an "emergency electrician" click is $6.18 to $40.76 (Keyword Planner, AU, July 2026). SEO is the slower half.

Do I need a new website first?

Not always. Your Google profile does more of the early work for an electrician than the website does, so that often comes first. The website matters when someone is comparing you on a bigger job, and we fix it before we spend on ads.

How much does electrician marketing cost?

It depends on your area and what you already have. If your Google profile and website are in decent shape, the money goes further. We give you a real number on a call, once we know your services and suburbs. No lock-in contracts.

How long before I see results?

Ads can have the phone going within days of switching on, which is why they suit the emergency work. Rankings are the long one: months to build, then they keep bringing the planned jobs in without you paying per click.

Question not answered? Give us a call on 0468 053 028

Want more electrical work coming in?

Book a call