Most jobs start with a search

Marketing for tradies

We run your website, Google profile, rankings and ads as one system, shaped around how your trade wins work.

Rated 5.0 on Google
Australian owned and operated
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How does marketing grow a trade business?

Four things bring in work online: your website, Google rankings, your Google profile, and ads. Which one leads depends on your trade.

Marketing One system, four parts

  • Websites for tradies

    Where every enquiry ends up. It has to show your work, load fast on a phone, and make contacting you easy.

  • Local SEO for tradies

    Wins you a spot in the map when someone nearby searches your trade. Runs on your Google profile and reviews.

  • SEO for tradies

    Earns rankings your website keeps, so people planning a job find you month after month without a fee per click.

  • Google Ads for tradies

    Buys the top spot on Google today while the rankings build. You pay per click, so we watch the click prices.

Each part feeds the next: ads and rankings bring people in, the website turns them into enquiries, and good reviews make every other part work harder.

Your future clients are already searching

Real Google searches, counted every month, and every one of them is someone looking to hire. Here's the monthly total, trade by trade.

Plumbers 71,200
Electricians 60,400
Air conditioning 28,100
Landscapers 20,300
Painters 15,680
Carpenters 11,330
Roofers 5,580

Each figure is the total of the top hiring searches shown on that trade's page; every trade's full demand runs higher. Source: Semrush AU, pulled 2 Aug 2026.

Why marketing needs strategy behind it

How Australians find and pick a tradie keeps shifting. These are the findings we build every plan around.

  • 212,590 searches a month

    Add up the hiring searches in the table above and it's 212,590 a month. That demand goes to whoever shows up.

    Semrush AU, pulled 2 Aug 2026.

  • People now ask Google and AI

    77% of Australians now use AI, and 12% say it's their main way to find information, up from 5% a year ago.

    Telsyte Australian AI Study, 2026.

  • They'd rather type than ring

    Since 2017, landline use has dropped from 54% to 12%, and 77% of Australians message through apps. Make written contact easy.

    ACMA, How we communicate, 2026.

  • Word of mouth gets checked

    Even the clients who got your name from a mate look you up before they call. What they find settles it.

Find your trade

Every trade gets hired a bit differently, so every trade has its own page. Here they are.

  • Plumber marketing

    Burst pipes and blocked drains don't wait. Winning the map, day and night, is most of the game.

  • Electrician marketing

    The after-hours callout and the switchboard quote are different searches. The plan has to win both.

  • Air conditioning marketing

    The summer rush finds you on its own. The quiet months are what marketing is for.

  • Landscaper marketing

    People compare a few landscapers before they pick one. Your photos and reviews have to win that look.

  • Painter marketing

    Most repaints go to a shortlist of quotes. The job is being on that shortlist every time.

  • Carpenter marketing

    Decks, pergolas and renos get researched before they get booked. Be what the research finds.

  • Roofer marketing

    Storm weeks bring their own calls. The marketing is for the re-roofs and restorations in between.

  • Pest control marketing

    Pest calls are urgent and local. People search once, pick from what Google shows, and call.

  • Solar marketing

    Households shop around before they sign. The win is enquiries that land with you alone, not shared with rivals.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We match the plan to the trade

    A plumber's clients search in a panic; a landscaper's compare for weeks. We build around how your clients actually pick, not a one-size template.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Wherever you're at, marketing does something different for you. Here's each stage.

  • 1-3 on the crew

    Starter

    Owner's still on the tools, and the work comes from word of mouth. The first win: be easy to find and easy to check out.

  • 4-9 on the crew

    Growing

    You've got a crew to keep busy now. This is where a marketing system earns its keep: enquiries steady enough to plan around.

  • 10+ on the crew

    Established

    You're a known name; now it's about owning your market. Wherever people look for your trade, you're the first name they see.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Getting started is easy.

It starts with a quick chat and no obligation. Here are the four steps.

  1. Reach out

    Tell us your trade, your service area, and the work you want more of.

  2. We check where you stand

    Website, rankings, profile and ads, sized up against the competitors in your trade and area.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    A plain report each month, so you see exactly what is bringing work in.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

Not sure yet? Leave your details

We typically reply within 1 business day.

Prefer to call now? 0468 053 028

Book a call directly

Pick a time that suits you

The live calendar opens right here. Choose a day and time and the call is locked in.

Marketing questions?

See if we answered it below.

Should a tradie start with SEO or Google Ads?

It depends on the work you want. Urgent jobs go to whoever shows up first, so ads and the map pay off fast. Planned jobs get researched, so rankings win over time. Most trades run a mix. Our SEO vs Google Ads guide goes deeper.

Do I need a new website first?

Not always. If your current website loads slowly, hides your best work or looks like everyone else's template, we fix that first, because the ads, the map and the rankings all send people to it. If it already does its job, we build on it and spend the money where it's weakest.

How long before it starts working?

Ads are the quick part: they can have enquiries landing within days of going live. Your Google profile usually moves within weeks. Rankings are the slow build, months of work, but they compound: the searches you win this year keep sending work next year without a bill per click.

How much does marketing for tradies cost?

There's no set price: your trade, your area and your starting point all change the answer. We give you a real number on a call, with no lock-in contracts. For market ranges, see our SEO cost guide and Google Ads benchmarks.

Which trades do you do marketing for?

Nine trades each have a page: plumbers, electricians, air conditioning, landscapers, painters, carpenters, roofers, pest control and solar. The seven biggest carry their monthly search numbers. Not on the list? The same four parts apply to any trade, so reach out anyway.

Question not answered? Give us a call on 0468 053 028

Let's make you the name they pick.

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