Win the work people plan

SEO for electricians

Solar, switchboards, fit-outs: the planned work gets researched first. We make sure they find you.

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What does SEO actually do for an electrician?

SEO ranks your website for the work people plan ahead: solar, switchboards, data cabling, commercial fit-outs.

People compare those jobs. Emergencies go to the map and ads. Planned work goes to whoever Google keeps showing them.

What the data says:

  • Australians make 510,240 searches a month to hire an electrician. Just 8% carry emergency wording

  • searches naming planned work add up to 50,650 a month, while emergency wording comes to 40,740

  • the other 82% is generic, electrician plus place name; the map shows first, suburb pages contest the rest

  • a page for each of those jobs can rank on its own. The clicks cost you nothing

Counted from 2,945 hiring-intent electrician keywords. Semrush AU, pulled 2 Aug 2026.

Month 1 Month 6 Month 12 Months of steady work Where you rank
How a ranking behaves, drawn as a shape rather than a measurement: not much movement early, then it climbs and keeps climbing.

What we’d build first

Five pages, in the order the national data argues for. Your suburbs get their own numbers before we commit.

  • Commercial electrician

    2,900 searches a month at difficulty 17. Show the fit-outs, the maintenance contracts, the compliance work, the sites you’ve already run.

  • Solar

    Two wordings pull 980 searches a month between them. Buyers want the electrical story: the switchboard, the metering, who actually turns up.

  • Data cabling

    320 searches a month at difficulty 6, the cheapest ranking on this list. Often a builder or office manager searching, so show fit-outs, not switchboards.

  • Switchboard upgrades

    Solar, EV chargers and big appliances all land at the switchboard eventually. 210 searches a month at difficulty 10. The quiet workhorse of the website.

  • Lighting

    210 searches a month, difficulty 9. One page catches LED changeovers, outdoor and sensor work, then splits into separate pages once it earns the traffic.

See the split for yourself.

"Commercial electrician" gets 2,900 Australian searches a month, and nobody types it in a blackout.

Google searches for: electrician (hiring intent, 2,945 keywords)

Australian search data  ·  costs in AUD

Different searches: 8  Monthly searches combined: 11,920  Average difficulty: 12/100

Keyword Intent Searches /mo KD % CPC (AUD)
commercial electrician C 2,900 17 $12.83
residential electrician C 1,900 17 $12.30
solar electrician C 590 23 $9.07
solar power electrician C 390 6 $6.69
data cabling electrician C 320 6 $10.62
switchboard electrician C 210 10 $6.12
lighting electrician C 210 9 $5.06
emergency electrician C 5,400 11 $13.57
Keyword Searches /mo CPC (AUD)
commercial electrician 2,900 $12.83
residential electrician 1,900 $12.30
solar electrician 590 $9.07
solar power electrician 390 $6.69
data cabling electrician 320 $10.62
switchboard electrician 210 $6.12
lighting electrician 210 $5.06
emergency electrician 5,400 $13.57
A sample from that pull: the bottom row is the urgent side (searches saying emergency, 24 hour, after hours, urgent, same day), decided on the map and in ads; the rest are searches that name the job up front, the kind your website can rank for. Some "commercial electrician" searches are job hunting, not hiring. KD is difficulty out of 100, lower is easier; CPC is the price of one ad click, which ranking lets you skip. Source: Semrush AU, pulled 2 Aug 2026.

To see how rankings, the map, the ads and your website divide up the job, start at marketing for electricians.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We target what the data says

    Search volume, click prices, ranking difficulty: a switchboard upgrade page gets checked before it gets built. Guesswork doesn't get billed.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Ranking on Google solves a different problem at each stage. Find the crew that sounds like yours.

  • 1-3 on the crew

    Starter

    Word of mouth fills most weeks, then one falls over without warning. Ranking in search flips it: work starts finding you.

  • 4-9 on the crew

    Growing

    A quiet week now costs wages, not just your time. Steady search enquiries let you plan the roster instead of patching it.

  • 10+ on the crew

    Established

    The name's already known. Now every search in your patch should end at you, with daylight back to second.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Getting ranked starts with a chat.

One phone call starts it, and you see the full plan before you commit to anything. Four steps.

  1. Reach out

    Tell us the services you want more of and the areas you cover.

  2. We check where you stand

    Website, rankings, profile and ads, sized up against the electricians you compete with.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    Pages go live, rankings get tracked, and each month you see what moved in a report you can actually read.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

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Electrician SEO questions?

See if we answered it below.

What is SEO for an electrical business?

It's the work that gets your website ranking in Google's ordinary results, under the ads and the map. A page for each service, honest answers to what people search, technical clean-up behind the scenes. When someone searches for a commercial electrician or a switchboard upgrade in your area, you're the result they open.

Which electrical jobs does SEO win?

The planned ones. Solar, switchboard upgrades, data cabling and commercial fit-outs, where someone compares before they commit. Each of those is its own search, so each earns its own page. That's how a small electrical business ends up ranking for a dozen different jobs at once.

How long until an electrician ranks?

Plan on a few months before real movement. Google has to find each new page, work out what it answers, and decide it belongs above websites it already trusts. There's no shortcut through it, for you or your competitors. Once you're through, though, the position is yours to hold.

How much should I expect to pay for SEO?

SEO money buys pages, content and the work of earning Google's trust, so the price follows your market. It usually lands in the low thousands a month for a small electrical business, less in quieter areas. You'll have the exact figure before anything starts, with no lock-in attached. The full breakdown is in our guide to SEO costs.

Can SEO win the emergency call-outs too?

Not really, and it's better you know that upfront. Someone standing in a dark house picks from the map pack or the first ad they see. That side of your week is won or lost on your Google profile and reviews, which is local SEO for electricians. This page is for the planned half.

Does SEO actually work?

Our results are named on this website with real numbers. Quick Mick's Plumbing sits on page one for around 40 searches, bringing about 10 new clients a month with no ad spend, and Mr Loo's website reached page one for 66 searches purely from the SEO built into a one-off rebuild. This page is the same playbook, aimed at electrical work.

Question not answered? Give us a call on 0468 053 028

Be the electrician their research ends on.

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