Be the name they call first

Marketing for roofers

We run the website, search and ads together, so the work keeps coming between the storms.

Rated 5.0 on Google
Australian owned and operated
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How does marketing grow a roofing business?

Four things bring in roofing work online: your website, Google rankings, your Google profile, and ads. Here's how they fit together.

Marketing One system, four parts

  • Local SEO for roofers

    Puts you in the map when someone searches for a roofer nearby. Your Google profile and your reviews decide who they ring.

  • Google Ads for roofers

    Puts you at the top of Google the day a storm goes through. You pay per click, and we check the click prices first.

  • Websites for roofers

    Where the other three send people, so it has to be right. Shows the roofs you've done and makes it easy to ask for a quote.

  • SEO for roofers

    Gets your website ranking for repairs, restorations and re-roofs, so people planning the job find you without a click charge.

Ads and the map bring people to your website, the website turns them into quote requests, and every job done properly adds the reviews that win the next one.

Thousands look for a roofer.

Real Google searches, counted every month. These are the ones where someone is looking to hire.

Google searches for: roofers

Australian search data  ·  costs in AUD

Different searches: 138  Monthly searches combined: 21,190  Average difficulty: 24/100

Keyword Intent Searches /mo KD % CPC (AUD)
roofers close to me C 1,900 15 $11.69
roofers sydney C 720 45 $14.29
roofers C 720 50 $7.68
roofers brisbane C 590 51 $10.05
roofers canberra C 480 34 $6.91
roofer close to me C 390 50 $11.83
roofers melbourne C 390 47 $8.20
roofers gold coast C 390 28 $10.71
Keyword Searches /mo CPC (AUD)
roofers close to me 1,900 $11.69
roofers sydney 720 $14.29
roofers 720 $7.68
roofers brisbane 590 $10.05
roofers canberra 480 $6.91
roofer close to me 390 $11.83
roofers melbourne 390 $8.20
roofers gold coast 390 $10.71
The six city names are searches like 'roofers mackay'. The eight rows add up to 5,580 a month; all 138 hiring searches in the export come to 21,190. Source: Semrush AU, pulled 2 Aug 2026.

The "close to me" searches are the map's job. See how local SEO works for roofers.

Why this needs thought behind it

How people pick a roofer has changed, and storms move the goalposts. These are the shifts we build around.

  • Storms bring a rush, not a trickle

    One week of storms and hail brought 70,200 insurance claims. Then everyone needs a roofer at the same time.

    Insurance Council of Australia, QLD and NSW storms, November 2025.

  • They check before you go up there

    After storms, insurers warn people about door knockers and say to ask for ID. Being easy to check wins the job.

    Insurance Council of Australia, disaster chaser warning, October 2025.

  • People now ask Google and AI

    77% of Australians now use AI, and 12% say it's their main way to find information, up from 5% a year ago.

    Telsyte Australian AI Study, 2026.

  • A leak does not wait for Monday

    Leaks start at night and on weekends. Your website and profile answer while you're up on a job. We keep the lot running.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We know how roofing clients think

    We build websites for roofers that look the part, hold up to a Google search and sell more of your services.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Wherever you're at, marketing does something different for you. Here's each stage.

  • 1-3 on the crew

    Starter

    Owner's still on the tools, and the work comes from word of mouth. The first win: be easy to find and easy to check out.

  • 4-9 on the crew

    Growing

    You've got a crew to keep busy now. This is where a marketing system earns its keep: enquiries steady enough to plan around.

  • 10+ on the crew

    Established

    You're a known name; now it's about owning your market. Wherever people look for your trade, you're the first name they see.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Getting started is easy.

It starts with a quick chat and no obligation. Here are the four steps.

  1. Reach out

    Tell us your services, your service area, and the work you want more of.

  2. We check where you stand

    Website, rankings, profile and ads, sized up against the roofers you compete with.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    A plain report each month, so you see exactly what is bringing work in.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

Not sure yet? Leave your details

We typically reply within 1 business day.

Prefer to call now? 0468 053 028

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Pick a time that suits you

The live calendar opens right here. Choose a day and time and the call is locked in.

Marketing questions?

See if we answered it below.

Should a roofer start with SEO or Google Ads?

They do different jobs. Ads reach people this week but stop the day you stop paying. SEO takes months, then keeps bringing enquiries without a bill for every click. Advertisers have been paying roughly $6.71 to $30.20 for a "roofer near me" click (Google Keyword Planner, AU, July 2026), so plenty of roofers run ads while the rankings build.

How do I stop looking like the storm chasers?

After a big storm, insurers warn people about door knockers turning up out of nowhere, so everyone gets careful. The answer is proof that is easy to find: your licence and ABN on the website, a Google profile full of real reviews, and photos of local jobs with the suburb named.

Do I need a new website first?

Not always. If your current website is slow, looks like a template or hides the roofs you have done, we fix that first, because ads and rankings all send people there. If it already shows your work and loads fast, we build on what you have.

How much does roofer marketing cost?

It depends on what you need and how competitive your area is, so we give you a real number on a call, once we know your services, your suburbs and where you are starting from. There are no lock-in contracts, and the monthly report shows exactly what the money did.

How long before I see results?

Ads can have the phone going within days of switching on. Your Google profile and rankings take months to build. Rankings that hold keep bringing enquiries without you paying for each click, and holding them is part of the job we keep doing.

What should be ready before storm season?

The work arrives faster than you can set it up. When a storm goes through, people search that week and book that week, so the storm damage page, the ad groups and the photos on your profile need to be live before the weather. We do that in the quiet months.

Question not answered? Give us a call on 0468 053 028

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