Case study

$120k of extra work in three months.

How Mr Loo went from a free GoDaddy website that wasn't booking jobs to Meta ads pulling 303 enquiries and a phone that won't stop.

  • TradePlumbing
  • LocationSouth East Queensland
  • What we didWebsite rebuild + ongoing Meta ads
  • Timeframe3 months
The custom website we designed for Mr Loo, shown on a laptop and phone

The challenge

Mr Loo had a free website built on GoDaddy that wasn't booking jobs. It was slow, hard to find on Google, and didn't represent the business. Lead form submissions were getting lost in the email inbox. Good business, invisible online.

What we did

  • Rebuilt the website so it was fast, professional, and easy to enquire through, built to turn clicks into booked jobs.
  • Baked SEO and local SEO into the build from day one. No ongoing SEO retainer, just a website built right.
  • Ran ongoing Meta ads that put ready-to-book locals in front of the new website, week after week.

The results

Within three months the Meta ads alone drove $120k of extra work: 303 form enquiries at $14.16 each from $4,291 of spend. The rebuilt website did its two jobs, turning those clicks into bookings while the SEO built into it lifted them to page 1 for 66 searches and climbing. The owner has installed at least 200 toilets since the campaign went live.

$120k of extra work in 3 months, direct from Meta ads

The proof

  • Meta Ads Manager showing 303 form leads at AU$14.16 each from AU$4,291.30 spend on the toilet install campaign
    Meta ads: 303 enquiries at $14.16 each from $4,291 spent
  • Google Business Profile showing 20 calls made from the listing
    20 calls from their Google Business Profile
  • WhatsApp message where the owner says he has installed at least 200 toilets since the campaign went live
    At least 200 toilet installs since the campaign went live

I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.

Ludo, Mr Loo

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