Case study
Around 10 new clients a month, no ad spend.
How an old-school plumber running on newspaper ads got found on Google, and started taking new work without paying for a single click.
- TradePlumbing
- LocationBlue Mountains, NSW
- What we builtWebsite, Google Profile, Facebook
- Paid adsNone
The challenge
Mick got most of his work through the local newspaper and word of mouth. As his long-time clients retired or moved on, so did his job flow, and he had next to no presence online to replace it.
What we did
- Built a new website
- Set up his Google Business Profile
- Set up a Facebook page
- No ongoing paid ads, all organic
The results
Now ranking on page one for around 40 searches and taking roughly 10 new clients a month through Google. His network is compounding into more plumbing work, and he's even picking up bathroom renovations from people finding the page we built.
The proof
- Search Console: 50 clicks and 15.7k impressions in 28 days
- Michael's 5-star Google review
- Mick on the new work coming in
We're getting calls from new clients at about 10 per month. Thanks again for the great work on our site and ratings.
Michael Hobbs, Quick Mick's Plumbing
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